Featured

Crafting the Canucks

21-25 VANCOUVER CANUCKS BRAND STORYTELLING
Creating a compelling and emotionally charged brand story using contemporary photography, social-first design, and energetic video. Purpose built and designed to engage a rapid fanbase, the results of this full creative team effort were astonishing: YoY engagement growth of xx, brand lift of +12%, and a 28% increase in brand identification providing support to a record breaking business results.

An always on brand that requires work that connects with fans. From brand campaigns, to ticketing spots, to playoff motivational spots, professional sports needs campaigns that hit and drive business results.
Modernizing brand photographic looks. Creating consistency in quality and style.
Reimagined approach to content focussing on quality and story. Development of a social content playbook. Serialized editorial stories and player based features.
Brand design package. Motion graphic package, Social media graphics.

CAMPAIGNS

The soul of the brand, All Together All In. Our first through rebrand in over a decade.
Membership campaign highlighting the power moments have to connect us to the game and one another.
Engaging fans in the off-season with a compelling social first spot built with the help of AI.
Nothing gets fans and players more hyped than the playoffs. Using a VO from Teddy Atlas, the famous boxing coach, we built excitement to get the through round one in the 2024 SCP.

PHOTOGRAPHY

CONTENT

Bring fans inside the lives of the players they cheer for. Going Home is a multi-part series that helps drive engagement and fomo during the off-season.
Creative direction on all brand and seasonal campaign spots.
Development and implementation of a social first content strategy.
Responsible for content that helped shape team narrative.

DESIGN & MOTION

A modern design expression designed for in-arena and social media.
Reimagined visual system with an emphasis on social first design that places a premium on players, names, and tone of voice.