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A Nation of Sports Stories

Rogers Sports & Media
Sports provide many things: Health, memories, connection and emotion. An industry that moves as fast as the athletes, requires marketing that resonates as deeply with the consumer as the moments those athletes make.

Multiple high profile campaigns, highlighting moments and emotions that live sports create.
Shepherding Canada’s number one sports and media brand with striking visuals, emotional storytelling, and a consistently strong tone of voice.
Social media and Digital design oversight that drives engagement and business needs.

CAMPAIGN DEVELOPMENT & DIRECTION

UNITED BY SPORT

Sports provide us with the opportunity to feel immense emotions. Wether debating a call, celebrating a win, or decrying a last min loss, the intensity with which fans care about their teams is unmatched. United by Sport was the first brand platform created for Sportsnet. The accompanying integrated campaign celebrated all that sports gives us: Emotions, rivalries, history, moments, and communities. My chief role was overseeing the development and rollout of the platform across multiple mediums: Broadcast, digital, OOH, and activations.

CREATIVE DIRECTION

Leading creative direction on digital and social marketing assets with scroll-stopping creative.